18 February 2015

East Africa Fruits Farm  by  Elia Festo

In a few words

East Africa Fruits is a company that finds opportunity in reducing Post Harvest Losses, by using cold chain logistics and management of quality of the fresh produce. Our vision about the company is becoming the largest aggregator and distributor of freshly branded produce (fruits and vegetables) in Eastern Africa and exporting to overseas. We aim at firstly focusing on satisfying the local demand, then moving towards East Africa market and lastly overseas. Our strategy is to capture the high end markets such as hotels, restaurants and individuals through the door to door delivery systems. With the use of online tools such as our company website and mobile tools such as USSD and Mobile App, we will be able to reach our suppliers and customers more easily and satisfactorily.

Basic information

Stage of business Established / Scaling
Countries of business Tanzania

The Team

Role of the entrepreneur Managing business operations.
Expertise of the entrepreneur Business Accounting and Finance, Corporate management. Managing day to day operation of the company ensuring that going concern of the company is achieved.